Insight Online stories
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
Scam warning: Fake Google reviews and business listings targeting the vulnerable
"Essentially people are doing this because people are easy to scam when they are anxious, desperate or in trouble."
Personalised advertising continues to flourish
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
How to avoid disappointment from SEO 'cowboys'
"Many business owners, even marketing managers, can find themselves out of pocket for thousands of dollars before they know it because they don't understand some of the fundamentals."
How to make Google Ads campaigns work for your business
Some businesses tend to run a campaign for two or three months and waste a lot of money in the process.
Kiwi firms can’t afford to ignore online advertising
Voon believes that some marketing managers, particularly those in businesses with more than 10 branches, don’t realise brick-and-mortar stores can also be an SEO goldmine.
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Kiwis being taken for a ride with certification due to SEO fears
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Digital advertising not a 'black hole' of distrust, says marketing expert
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.