Digital Marketing stories - Page 3
Aussie indie digital marketers win Bing innovation partner award
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
Forrester names Adobe leader in enterprise marketing and campaign management
Forrester included seven vendors in the report, evaluating each vendor across 40 criteria.
Kiwi digital agency secures German web award for second year running
In May, Resn expanded into Asia, opening an office in Shanghai, China.
Startup uses chatbot to simplify global digital marketing
MemePR’s marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service
Tourists feel the chill of Antarctica in Air NZ’s next safety video
Air NZ’s next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.
Marketing and messaging trends shaping Facebook Messenger this year
Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.
Maritime NZ’s innovative digital marketing campaign wins award
Maritime NZ’s innovative lifejacket campaign Virtual Coastwatch wins 2017 global advertising award.
Is your business ready for mobile first indexing?
Mobile-first indexing means that Google will use the mobile version of your website for indexing.
When digital marketing crosses the line into spam territory
Commercial messages can only be sent if businesses have express consent, inferred consent, or deemed consent.
Kiwi brands need to step up their game when it comes to digital experience
The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.
Distributor offering digital marketing as part of unique value proposition
Effective digital marketing is a key strategy for any business to reach its full potential in today’s digital environment.
Swinburne University and Adobe launch new post-grad digital marketing course
The course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Yikes! What to do when your Facebook group is hijacked by competitors
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
Kiwi SMEs need to leverage more digital advertising tools
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
Update lets businesses manage their listing from Google Search page
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
Digital marketing startup launches with Xero partnership
“We identified the need for a cost-effective cloud-based marketing solution that let e-commerce and digital marketing work together.”
Hootsuite names Conversologie their first NZ partner
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
Firefly named finalist in two Westpac Business Awards categories
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Big Red Group secures exclusive reseller rights for AI marketing platform Albert in A/NZ
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
Rotorua business scores Google Partner qualification
Dubzz is the only business in Rotorua with Google Partner Status or Google Certified staff.
Social media takes over TV as key influencer of consumers
“Given that social media is now our number one digital destination, companies are forced to earn the right to engage with their customers."