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AI and ML not being utilised enough in the digital marketing sphere — Gartner
A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions
An informative look at incorporating Geofencing into your marketing plan
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
ANZ marketers have data and analytics challenges to overcome
Marketers across the region are facing a rapidly evolving growth mandate.
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
New services from SAS aim to help brands adapt to marketing disruption
The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.
Unilever chooses Alibaba Cloud solutions to bring marketing game to new heights
“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”
Acronis taps Steven McChesney as new CMO
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
Datacom dives into cloud with Adobe
One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.
How Turners Group modernised their marketing technologies
The stats behind the transformation of the corporations marketing department.
HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
Seismic bolsters Asia Pacific team with several key hires
"We now have on board a team of proven leaders to foster stronger relationships with our APAC customers and partners.”
Qualtrics aims to take 'guesswork' out of customer preferences
Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
IBM digital marketing division named Acquia Select Partner
IBM iX can access cloud and open-source digital experience tools to help customers update their businesses and improve customer experiences.
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Stratacache opens a new Singapore warehouse and logistics centre
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
Report reveals 'keys to success' for Kiwi companies
"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies."
NBA and Unbnd announce an immersive content partnership
By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.
HPE significantly expands channel investment
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
New chief digital and technology officer for Kiwibank
“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."