Digital Advertising stories - Page 2
Vistar & Spotzi team up to streamline cross-border OOH ads
Last month
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martech
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cdp
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digital advertising
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Flam raises USD $14 million to expand mixed reality for brands
Last month
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
Ooredoo Qatar trials HopprTV for personalised TV advertising
Last month
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Last month
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uc
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cx
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martech
Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.
AdsAdvisor introduces platform for app marketing analytics
Last month
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gaming
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data analytics
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digital entertainment
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
StackAdapt debuts unified platform for email & programmatic ads
Last month
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Yahoo unveils Conversion API to boost ad tracking accuracy
Last month
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last month
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
Last month
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Marketers embrace privacy, with 50% of users opting into tracking
Mon, 28th Apr 2025
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
GumGum claims up to 90% lower carbon emissions per ad served
Mon, 28th Apr 2025
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cleantech
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sustainability
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digital advertising
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
Nexxen unveils nexAI suite to transform advertising with AI
Mon, 28th Apr 2025
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martech
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digital entertainment
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genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
CTV ad spend lags viewership growth despite rising engagement
Fri, 25th Apr 2025
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
RedTrack unveils AI agents to simplify data analysis for SMBs
Thu, 24th Apr 2025
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
Julia Burton Brown named UK head as Taboola unveils Realize
Wed, 23rd Apr 2025
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martech
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samsung
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yahoo
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Thu, 17th Apr 2025
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Tue, 15th Apr 2025
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cx
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martech
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woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Tue, 15th Apr 2025
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martech
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payment technologies
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amazon
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
OzTAM partners with Samba TV & Nexxen for data project
Fri, 11th Apr 2025
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data analytics
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martech
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big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
AI shaping brand visibility shifts to credibility economy
Mon, 7th Apr 2025
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.