Privacy regulations may increase data sharing by websites, Warwick study shows
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
OpenX launches innovative marketplace to maximise marketing spend
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
APAC marketers welcoming end of third-party cookies - report
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Fastly enters Google agreement to operate OHTTP Relay
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
Norton’s 11 tips to help protect your privacy online
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
APAC organisations aren't preparing for a cookieless future - report
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
Yahoo ConnectID continues to gain industry support in APAC
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
Staying secure this holidays with PureVPN
Protect your online activities with PureVPN. Browse, stream, download, and upload securely from anywhere in the world. Exclusive holiday deal available.
New Salesforce report sheds light on the state of marketing
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Hands-on review: Norton Anti Track 19 software
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.
Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
First-party data: A reason to celebrate
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Adobe expands Experience Platform with Segment Match
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
With death of third-party cookies on horizon, Adobe provides marketers with alternative
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
Chrome delays privacy shift to aid vital websites amid pandemic.
What's the latest weapon in the fight against malware?
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.