Claudia Batten stories

Claudia Batten is an insightful author who brings a unique perspective on the evolving landscape of technology and business management. Her recent articles reflect a commitment to shedding light on the challenges faced by companies in the tech sector, particularly in the wake of unforeseen disruptions such as the pandemic.

In her piece on Serko, the travel software firm, Batten highlights the tangible consequences of global events on businesses and the crucial need for companies to adapt. Readers can gather an understanding of how external factors can impact financial performance and operational strategies within the tech industry.

Additionally, her exploration of New Zealand's role in the digital space emphasizes the importance of connectivity and innovation. Batten encourages a forward-thinking mindset among her readers, motivating them to consider how technological advancements can bridge gaps and foster prosperity within communities.