sb-nz logo
Story image

Trend Micro rebrands endpoint security offering

23 Oct 2018

Cybersecurity solutions provider Trend Micro has rebranded its endpoint security offering as Trend Micro Apex One.

The product aims to redefine endpoint security with the breadth of capabilities delivered as a single agent, with consistency across SaaS and on-premises deployments. 

This offering aims to enhance automated detection and response and provides actionable insights that maximise security for customers and offers growth opportunities for the channel.

Overextended IT security teams are increasingly overwhelmed by the number of products required to protect their endpoints.

Combined with an increasing number of alerts and siloed log information, there is a struggle to respond quickly enough to today’s threats.

Trend Micro A/NZ technical director Mick McCluney says, “Despite the claims of some so-called ‘next-gen’ vendors, effective protection requires multiple layers of security.” 

Key features of Trend Micro Apex One include: 

Automated detection and response:

Apex One is built upon the XGen security techniques, which applies the right technology at the right time. The product includes virtual patching capabilities powered by Trend Micro’s Zero Day Initiative, along with a range of technologies to detect and block attacks, including fileless threats.

Actionable insights:

Apex One introduces expanded endpoint detection and response (EDR) capabilities. Additionally, it connects to Trend Micro’s managed detection and response (MDR) service option that assists in-house teams with threat hunting and alert monitoring.

All-in-one:

Apex One offers capabilities from a single agent. In particular, Apex One EDR includes with the automated detection and response tools, aimed at simplifying deployment and eliminating silos.

ESG senior cybersecurity analyst and group director Doug Cahill says, “These days both channel leaders as well as IT decision-makers can end up confused due to the level of noise in the cybersecurity market.

“By offering automated detection and EDR investigation in a single agent that is easy to deploy and provides the right defence at the right time, Trend Micro offers a modern approach to endpoint protection.”

Carhartt cybersecurity director Tim Masey says, “Our business is faced with constant security pressures, needing to defend against increasing threats like fileless malware and ransomware while meeting security compliance standards.”

“Today, Trend Micro provides us with effective advanced endpoint security and we look forward to the expanded capabilities of Apex One.”

Story image
Claroty discovers vulnerabilities in Ovarro TBox RTUs
The vulnerabilities could enable attackers to break into the systems and run code, crash systems, and meddle with configuration files, amongst other malicious actions.More
Story image
SAS digs deeper into the core tenets of responsible AI
What is responsible artificial intelligence (AI)? Is it a technology that does not discriminate against certain groupsMore
Story image
AvePoint brings Salesforce Cloud Backup to channel partners
The product adds to the AvePoint suite of trusted Cloud Backup for Microsoft 365 and Dynamics 365 to provide managed service providers with backup and restore capabilities across multiple, popular SaaS providers.More
Story image
WatchGuard names new regional director for A/NZ
Anthony Daniel says, "I look forward to continuing to drive our business strategy, grow our channel and to supporting business growth Australia and New Zealand and the Pacific islands."More
Story image
Cybersecurity budgets still not keeping up with threats — report
Executive teams are failing to recognise the level of damage cyber-threats pose to organisations, according to Sophos — many of them taking a ‘conservative approach’ to cybersecurity expenditure.More
Link image
Virtual demo: Diagnose network cabling problems with the LinkIQ Cable+Network Tester
If you’re finding it difficult to install access points and cabling, or if you can’t pinpoint an issue with a video camera or end user, the LinkIQ Cable+Network Tester could be exactly what you need. Try a free, fully interactive demo now.More