Story image

Spark takes on smart home security market

03 Jun 2015

Spark New Zealand has announced it will begin offering smart home security services later this year, and this week has launched Morepork, the beta of it’s first product in this space.

Morepork allows customers to control and monitor their homes remotely from their smartphones, and is an alternative to traditional security and alarm systems.

Details of the product are under wraps until the full commercial launch of Morepork later this year. Spark says the beta stage is an important step in the final development of the product.

This product is the the latest release from Spark Ventures and the first product by Spark that shows a move into the ‘smart living’ market.

In order to focus more closely on the smart home technologies market in New Zealand, Spark has appointed Gemma Croombs to the position of Smart Living general manager. Morepork is the first product released while she has been in this role.

Croombs says internationally most consumers start their journey to the smart home with a security product.

“More than 70% of our customers now own a smartphone and this is estimated to grow to around 80-90% within a few years.

“New Zealanders are using their smartphones as the ‘remote control for life’, so it makes sense they will want to use an app to look after their homes," she says.

The Consumer Electronics Association projects US sales of ‘smart energy’ and ‘smart security’ systems alone will total $574 million this year, up 23% from 2014, making smart living one of the fastest growing consumer electronics categories globally.

Croombs says, “We’re looking at how this market is developing globally and, as a digital services company, Spark naturally sits at the heart of a smart home because we have the mobile technology and the network to connect consumers to the things they love.

"We know we are living in a world where it’s disrupt or be disrupted, so we’re developing a range of smart, useful products that make life easier for our customers."

Seagate: Data trends, opportunities, and challenges at the edge
The development of edge technology and the rise of big data have brought many opportunities for data infrastructure companies to the fore.
Popular Android apps track users and violate Google's policies
Google has reportedly taken action against some of the violators.
How blockchain could help stop video piracy in its tracks
An Australian video tech firm has successfully tested a blockchain trial that could end up being a welcome relief for video creators and the fight against video piracy.
IBM X-Force Red & Qualys introduce automated patching
IBM X-Force Red and Qualys are declaring a war on unpatched systems, and they believe automation is the answer.
Micro Focus acquires Interset to improve predictive analytics
Interset utilises user and entity behavioural analytics (UEBA) and machine learning to give security professionals what they need to execute threat detection analysis.
Raising the stakes: McAfee’s predictions for cybersecurity
Security teams and solutions will have to contend with synergistic threats, increasingly backed by artificial intelligence to avoid detection.
Exclusive: Ping Identity on security risk mitigation
“Effective security controls are measured and defined by the direct mitigation of inherent and residual risk.”
CylancePROTECT now available on AWS Marketplace
Customers now have access to CylancePROTECT for AI-driven protection across all Windows, Mac, and Linux (including Amazon Linux) instances.