SentinelOne appoints Shah as Channel Director for ANZ & APJ distribution

SentinelOne has appointed Shabeel Shah as Channel Director for Australia, New Zealand and APJ Distribution, expanding its channel leadership across a region where partner demand is rising.

Shah will oversee the reseller and distribution partner ecosystem across Australia, New Zealand and the wider Asia-Pacific and Japan distribution network. His remit includes developing partner relationships, expanding distribution and supporting programme execution.

The appointment marks a return to SentinelOne for Shah, who has also held channel leadership roles at Obsidian Security and Arrow Electronics. He brings experience in technology and cyber security partner development, revenue growth and market expansion.

His arrival comes as SentinelOne continues to build out its PartnerOne programme in the region. The programme brings together resellers, service providers, system integrators and technology partners under a single structure.

Regional focus

Shah's role will focus on expanding SentinelOne's reseller and distribution base across Australia, New Zealand and APJ, while improving partner profitability and enablement. Those priorities have become increasingly important for security vendors that rely on indirect sales models to reach corporate and public sector customers.

Channel relationships remain a key route to market in cyber security, particularly in fragmented regional markets where distributors and local service providers often shape customer adoption. Vendors have also leaned more heavily on partner networks as customers seek advice on increasingly complex security environments.

Jason Duerden, ANZ Area Vice President at SentinelOne, linked the appointment to changes in the threat environment and the role of partners in delivering services across the region.

"The threat landscape across ANZ and APJ has fundamentally shifted with AI. SentinelOne is at the forefront of defending organisations of every size that underpin our societies, from government and critical infrastructure to essential services," said Jason Duerden, ANZ Area Vice President at SentinelOne.

"Our partner ecosystem co-delivers with us on the mission of national resilience against these technically evolved nation state actors and adversaries. Shabeel brings the calibre, relationships and commercial instincts to strengthen that ecosystem and build our capabilities across the region. His aptitude for building partnerships and driving commercial outcomes at scale is imperative to accelerating our presence in the region," Duerden said.

Partner network

SentinelOne's regional ecosystem includes partnerships with Amazon Web Services, Sallt, TPO Technologies, Orro Group, DXC Technology, McGrath Nicol and Advantage NZ. Those relationships span cloud, consulting, managed services and reseller channels, reflecting the broad mix of organisations involved in cyber security procurement and deployment.

SentinelOne is one of several security vendors seeking to expand its indirect sales footprint in Asia-Pacific as businesses and government agencies increase scrutiny of cyber risk. Competition for partner attention has intensified as vendors seek stronger local coverage and more specialised distribution support.

Shah said artificial intelligence was reshaping both customer requirements and the channel market.

"AI is fundamentally disrupting how organisations think about cybersecurity. Partners who can navigate that shift will define the market," said Shabeel Shah, Channel Director, Australia, New Zealand & APJ Distribution.

"SentinelOne is uniquely positioned to be that catalyst for our channel community, empowering partners to lead that change and deliver the security outcomes customers need in an increasingly complex threat landscape," Shah said.

SentinelOne, which is listed in New York, sells a cyber security platform spanning endpoint, identity and cloud security. It says it serves nearly one-fifth of Fortune 500 businesses and hundreds of Global 2000 enterprises.