Canalys identifies the top nine cybersecurity vendors
In the Canalys 2021 Cybersecurity Leadership Matrix, nine cybersecurity vendors have been identified as ‘Champions’.
Cisco, ESET, Fortinet, Juniper Networks, Kaspersky, Palo Alto Networks and Trend Micro reaffirmed their positions as Champions and have been joined by Check Point and Sophos.
These companies have maintained or extended their strong positions in the highly competitive cybersecurity market via the channel.
According to Canalys, the total cybersecurity market continued to grow in 2020, despite the economic fallout from the COVID-19 pandemic. Shipments increased 9.7% to US$53.3 billion according to Canalys estimates.
Canalys chief analyst Matthew Ball says, “The acceleration of digital transformation projects and subsequent cloud adoption, as well as extended mass remote working over the last 12 months, have increased vulnerabilities, data loss and targeted ransomware attacks.
“This resulted in significant disruption and financial loss for many organisations at a challenging time. Channel companies are more important than ever when it comes to providing the latest solutions to secure their customers, with partner enablement by vendors being just as valuable.”
According to Canalys, the channel is a key area of differentiation for the leading cybersecurity vendors, and each of the Champions has shown continued commitment and investment when it comes to improving processes, as well as a willingness to boost growth opportunities and increase profitability for partners.
Canalys identified specific company wins and milestones of each of the Champions.
Check Point improved its partner ratings and gained Champion status after ongoing investments focused on enabling partners to win new accounts and drive sales across its four solutions: Quantum for network security, CloudGuard for cloud security, Harmony for securing access and Vision for unified management.
Cisco remained the largest vendor in the cybersecurity channel in 2020. It reorganised its cybersecurity business around SASE, Zero Trust and XDR under the Cisco Secure brand.
It is also transitioning its Partner Program to focus on SaaS, managed services and cloud solutions, as well as customer lifecycle management.
ESET’s technical support, account management and overall ease of doing business was rated highest by its partners. It continued to invest in increasing its presence in enterprise accounts and enhanced its Global Managed Service Provider Program with the release of its EMA2 marketplace platform.
Fortinet’s partner ratings improved from last year as it maintained its rapid market expansion. Its Security Fabric strategy enables partners to differentiate in key growth segments.
The launch of its Engage 2.0 Partner Program added Zero Trust Access, Operational Technology and Security Operations specialisations.
Juniper Networks strengthened its Connected Security strategy with the introduction of Security Director Cloud for unified SASE management across on-premises and cloud environments.
It also enhanced the Juniper Partner Advantage Program, with incentives for solution selling with its Growth Rewards Program.
Kaspersky had the highest partner ratings in this year’s Leadership Matrix, especially on pricing speed and competitiveness, as well as quality of account management. It continued to expand its MSP ecosystem, while channel initiatives remained focused on profitability, ease of doing business and support for partners.
Palo Alto Networks made strong gains in the cybersecurity channel, while its partner ratings continued to rise. The launch of its NextWave 3.0 Partner Program will accelerate partner differentiation and growth with specialisations and incentives around Prisma SASE, Prisma Cloud and Cortex XDR/XSOAR.
Sophos had the highest rise in partner ratings this year, following the launch of its new Global Partner Program as part of its partner-first approach. This helped to elevate its status to Champion.
Sophos Central, RMM integrations and consumption-based sales incentives have accelerated its growth with MSPs.
Trend Micro’s partner ratings continued to rise, highlighting the importance of its channel-first strategy. It has shown it can support partners with different business models effectively and is a leader and partner enabler in key emerging areas, including securing cloud migration and hybrid security via cloud marketplaces, Canalys states.
Moving into 2021, cybersecurity spending is expected to reaccelerate. Customer demand for the latest solutions is increasing as awareness has heightened following recent high-profile hacks and the surge in ransomware attacks, according to Canalys.
This, combined with increasing subscription attach rates and expansion through acquisitions, will further boost growth rates for the leading vendors this year, Canalys states.
In fact, the company’s latest cybersecurity forecast predicts spending will increase by 11.4% to US$59.3 billion in 2021.
Canalys research analyst Blake Murray comments, “The leading cybersecurity vendors are increasing investment in their partner programs to support the channel and capitalise on this expanding opportunity.
"Vendors are focusing investment on targeted rebates and incentives as well as improving deal registration to secure renewals and drive sales of new solutions.
"Enhancing partner portals, increasing training, adding more specialisations, developing new routes-to-market via digital marketplaces and transitioning to managed services and consumption-based models are also priorities.”