Story image

Trend Micro rebrands endpoint security offering

23 Oct 18

Cybersecurity solutions provider Trend Micro has rebranded its endpoint security offering as Trend Micro Apex One.

The product aims to redefine endpoint security with the breadth of capabilities delivered as a single agent, with consistency across SaaS and on-premises deployments. 

This offering aims to enhance automated detection and response and provides actionable insights that maximise security for customers and offers growth opportunities for the channel.

Overextended IT security teams are increasingly overwhelmed by the number of products required to protect their endpoints.

Combined with an increasing number of alerts and siloed log information, there is a struggle to respond quickly enough to today’s threats.

Trend Micro A/NZ technical director Mick McCluney says, “Despite the claims of some so-called ‘next-gen’ vendors, effective protection requires multiple layers of security.” 

Key features of Trend Micro Apex One include: 

Automated detection and response:

Apex One is built upon the XGen security techniques, which applies the right technology at the right time. The product includes virtual patching capabilities powered by Trend Micro’s Zero Day Initiative, along with a range of technologies to detect and block attacks, including fileless threats.

Actionable insights:

Apex One introduces expanded endpoint detection and response (EDR) capabilities. Additionally, it connects to Trend Micro’s managed detection and response (MDR) service option that assists in-house teams with threat hunting and alert monitoring.

All-in-one:

Apex One offers capabilities from a single agent. In particular, Apex One EDR includes with the automated detection and response tools, aimed at simplifying deployment and eliminating silos.

ESG senior cybersecurity analyst and group director Doug Cahill says, “These days both channel leaders as well as IT decision-makers can end up confused due to the level of noise in the cybersecurity market.

“By offering automated detection and EDR investigation in a single agent that is easy to deploy and provides the right defence at the right time, Trend Micro offers a modern approach to endpoint protection.”

Carhartt cybersecurity director Tim Masey says, “Our business is faced with constant security pressures, needing to defend against increasing threats like fileless malware and ransomware while meeting security compliance standards.”

“Today, Trend Micro provides us with effective advanced endpoint security and we look forward to the expanded capabilities of Apex One.”

What MSPs can learn from Datto’s Channel Ransomware Report
While there have been less high profile attacks making the headlines, the frequency of attacks is, in fact, increasing.
Cisco expands security capabilities of SD­-WAN portfolio
Until now, SD-­WAN solutions have forced IT to choose between application experience or security.
AlgoSec delivers native security management for Azure Firewall
AlgoSec’s new solution will allow a central management capability for Azure Firewall, Microsoft's new cloud-native firewall-as-a-service.
Kiwis losing $24.7mil to scam calls every year
The losses are almost five times higher compared to the same period last year, from reported losses alone.
How to configure your firewall for maximum effectiveness
ManageEngine offers some firewall best practices that can help security admins handle the conundrum of speed vs security.
Exclusive: Why Australian enterprises are prime targets for malware attacks
"Only 14% of Australian organisations are continuously training employees to spot cyber attacks."
Exclusive: Why botnets will swarm IoT devices
“What if these nodes were able to make autonomous decisions with minimal supervision, use their collective intelligence to solve problems?”
"Is this for real?" The reality of fraud against New Zealanders
Is this for real? More often than not these days it can be hard to tell, and it’s okay to be a bit suspicious, especially when it comes to fraud.